Updated 21 October 2021


Experience Lead, Publicis Sapient

Feb 2020 - Present

• Leading service design, UX and research streams in agile projects and pitches, to deliver products and services in the financial, retail, and healthcare spaces
• Building DesignOps and ResearchOps capabilities, including leading a design system accelerator for product design and flows, as part of ASEAN design leadership
• Heading the firm's CSR initiatives, setting and managing the strategic framework of giving back to the Singapore and Thailand communities
• Driving real-world change with culture and DEI initiatives in the region, with a focus on inclusive design and anti-racism

Consultant, Deloitte Digital

2018 - 2020

• Led UX teams in delivering research and designs in the retail, automotive, and oil and gas industries
• Design lead for a sales proposition that redefined ‘phygital’ commerce experiences
• Built the internal team practices, design ops, and culture as a key part of the design culture team
• Drove initiatives with Women in Consulting, Deloitte Consulting's internal platform to develop women leaders

UX Designer, Manager, Singtel

2014 - 2018

Strong individual contributor turned lead:

• Digital transformation: consolidated 10+ online touchpoints into one
• Prepaid hi!App: delivered an end-to-end design, increasing monthly active users by 250% and revenue uplift by 150%
• Established design processes, bringing research and design thinking capabilities in-house
• Led the culture team and increased team engagement within the design team

Design Lead, GraphPaper / KeyReply

2014 - 2015 • Part of the AngelPad #10 cohort

• Defined the product strategy and branding across multiple iterations
• Designed and shipped solutions collaboratively with business and tech 

Experience & Product Design Consultant

2009 - present

• Providing guidance to startups, from strategy and research, to designing and shipping the product/service
• Conducting regular portfolio reviews with General Assembly UX Design Immersive cohorts

other Experience

Mentor, ADPList

2021 - present


Bachelor of Design (With Distinction), Communication Design

RMIT University, 2011 - 2012

Diploma, Mass Communications

Ngee Ann Polytechnic, 2006 - 2009