Hi, I'm Jalyn! I ask why and why not, a lot.

I'm a π-shaped product designer & head of design with 15 years of experience, known for my adaptive leadership style that delivers the what, enables the how, and champions the why.

Work highlights

Ushering a 120 year-old bank to its digital future

Leadership

DesignOps

Responsive

Design system

Led a 10-person design team to establish and scale product strategy and a design system, enabling seamless user experiences across channels.

+20% pages per session

-4% page bounce rate

8 business units with design system coverage

View case study

Ushering a 120 year-old bank to its digital future

Leadership

DesignOps

Responsive

Design system

Led a 10-person design team to establish and scale product strategy and a design system, enabling seamless user experiences across channels.

+20% pages per session

-4% page bounce rate

8 business units with design system coverage

View case study

Delivering quality at speed with a design system accelerator

Leadership

Research

Design system

The only way to keep up with the rapid speed of client requests and pitch timings in a consultancy: a design system accelerator.

+67% design delivery speed

50% reduction in ramp-up time

8 (and counting) projects and pitches

View case study

Delivering quality at speed with a design system accelerator

Leadership

Research

Design system

The only way to keep up with the rapid speed of client requests and pitch timings in a consultancy: a design system accelerator.

+67% design delivery speed

50% reduction in ramp-up time

8 (and counting) projects and pitches

View case study

Reimagining the COVID-era rider experience

Leadership

Product design

App

Design system

Enabled riders to earn their living during the pandemic, leading the team to deliver the rider ecosystem in just 3 months.

30,000 rider sign-ups

$5.8 million earned by riders

40 million orders fulfilled

View case study

Reimagining the COVID-era rider experience

Leadership

Product design

App

Design system

Enabled riders to earn their living during the pandemic, leading the team to deliver the rider ecosystem in just 3 months.

30,000 rider sign-ups

$5.8 million earned by riders

40 million orders fulfilled

View case study

Ushering a 120 year-old bank to its digital future

Leadership

DesignOps

Responsive

Design system

Led a 10-person design team to establish and scale product strategy and a design system, enabling seamless user experiences across channels.

+20% pages per session

-4% page bounce rate

8 business units with design system coverage

View case study

Delivering quality at speed with a design system accelerator

Leadership

Research

Design system

The only way to keep up with the rapid speed of client requests and pitch timings in a consultancy: a design system accelerator.

+67% design delivery speed

50% reduction in ramp-up time

8 (and counting) projects and pitches

View case study

Reimagining the COVID-era rider experience

Leadership

Product design

App

Design system

Enabled riders to earn their living during the pandemic, leading the team to deliver the rider ecosystem in just 3 months.

30,000 rider sign-ups

$5.8 million earned by riders

40 million orders fulfilled

View case study

View more work

Field notes

My leadership principles

Mapping my career journey

What’s in a name?

View all notes

Connect

Book a session

Other stuff

Changelog

Non-design writing

🚧 Moderate tinkering mode!

Connect

Book a session

Other stuff

Changelog

Non-design writing

🚧 Moderate tinkering mode!

Connect

Book a session

Other stuff

Changelog

Non-design writing

🚧 Moderate tinkering mode!