Designing for better.

I'm Jalyn, an experience lead who excels at leading cross-functional teams and delivering product and design strategy. My philosophy centers on empowering individuals and mentoring teams to achieve growth and create sustainable impact.

I have worked as an individual contributor and a design manager across start-ups, in-house brands, and consultancies. I'm passionate about using design and strategy to create meaningful change, and solving interesting problems with interested people.

Work highlights

Selected work from my 12+ years of experience:

🏗️ Thailand's first digital industrial platform

🏗️ Thailand's first industrial digital platform

🏗️ Thailand's first industrial digital platform

Managed a team to create a 0-to-1 B2B platform, empowering the Thai industrial landscape through a data-driven ecosystem


Coming soon

Managed a team to create a 0-to-1 B2B platform, empowering the Thai industrial landscape through a data-driven ecosystem

Coming soon

Managed a team to create a 0-to-1 B2B platform, empowering the Thai industrial landscape through a data-driven ecosystem

Coming soon

Managed a team to create a 0-to-1 B2B platform, empowering the Thai industrial landscape through a data-driven ecosystem

Managed a team to create a 0-to-1 B2B platform, empowering the Thai industrial landscape through a data-driven ecosystem

Making processes and complexities easier for the team across different organizations

Making processes and complexities easier for the team across different organizations


Making processes and complexities easier for the team across different organizations

Making processes and complexities easier for the team across different organizations

🏦 Large national bank in SEA

Stewarded a team through a complete revamp and design, with a design system facilitated by the Xcelerator


Coming soon

Stewarded a team through a complete revamp and design, with a design system facilitated by the Xcelerator

Coming soon

Stewarded a team through a complete revamp and design, with a design system facilitated by the Xcelerator

Coming soon

Stewarded a team through a complete revamp and design, with a design system facilitated by the Xcelerator

Coming soon

🏁 Xcelerator

🏁 Xcelerator

Sped design delivery by 300% by spearheading the launch of a design system accelerator

Coming soon

Sped design delivery by 300% by spearheading the launch of a design system accelerator

Sped design delivery by 300% by spearheading the launch of a design system accelerator

🧩 Global sustainability council

Accelerated Publicis Sapient’s sustainability efforts, gathering 40+ founding global members and organizing action-driven initiatives

Enabled 25k riders to earn $5.8m by leading the team to deliver a food delivery ecosystem in Bangkok, the first-of-its-kind during the pandemic

♥️ Inclusive design

Uplifted team’s knowledge through establishing DEI initiatives by conducting workshops for inclusive design, anti-racism, financial literacy, and women in consulting

Coming soon

🚘 Leading automotive brand 

Managed a team to evaluate desirability, feasibility and viability of concepts for a regional expansion

👥 AXA

Spearheaded service design to create and develop a future state commerce business model and experience

🖥️ Prudential

Led the team in a regional website revamp with a new design system through streamlined journeys

⛽️ Large oil & gas company

Directed a team to explore seamless payment experiences in gas stations across Southeast Asia to increase station throughput

Steered the team to reimagine the prepaid experience, and increased MAU by 250% and top-up revenue by 150%

Revamped a well-known (but waning) app, through a scalable design system and increased reservations

🤳 Singtel.com

Executed as an IC, then led an end-to-end digital transformation with Singapore's biggest telco by unifying 13+ portals into one, and increased customer satisfaction score by 11%

Defined the product strategy and design in a bootstrapped start-up, which went on to be an AngelPad company

Writing

I write about productivity, minimalism, development and growth, and other random musings over at jalyn.co!